Graduate Diploma in Communication and Public Relations

The Graduate Diploma in Communication and Public Relations is an opportunity for graduates to turn their knowledge into a successful career. Students are encouraged to grow their own skills and knowledge, filling in gaps and adding depth from the public relations body of knowledge. The diploma is a one-year, full time programme, or two to three years part time, and is based on the Bachelor of Communication Studies Communication Management/PR curriculum.

The programme emphasises five broad concepts:

• The research framework for public relations
• Public opinion and public policy formation
• Communication planning and project co-ordination
• Professional standards and ethics
• Client relationship management and management counselling

Graduate Diploma in Communication & Public Relations