Elite International School of Beauty and Spa Therapies

In November 2004, the Joyce Blok Institute merged with Elite International. The Joyce Blok Institute has had a long and successful history, starting in 1975. This school’s dedication to high professional standards has built a distinguished reputation with students, employers and the New Zealand beauty therapy industry as a whole.

In March 2005 Elite International opened a campus in Hamilton. In the past students had to travel to Auckland to obtain International qualifications demanded by employers in beauty therapy. A campus in Hamilton means that students have access to opportunities and career prospects in the beauty therapy industry without leaving the Waikato. In July 2007 the Hamilton campus relocated to new refurbished premises which raise the standard of training Elite International will be able to offer in the Waikato.

In July 2007 Elite International acquired the Beauty Therapy College of New Zealand. The College was started by Joyce Blok in 1973 and is New Zealand’s longest established beauty therapy training provider. Joyce Blok sold the College and went on to start the Joyce Blok Institute in 1975. It is interesting to note that these two institutions founded by the same person have served the industry in New Zealand for over 30 years independently and are now part of the Elite International Group.

Interesting also is that Judy West who was originally trained by Joyce Blok is now the principal of both the Joyce Blok and Newmarket campuses. After gaining her ITEC Physiatrist diploma, Judy spent seven years working in the Joyce Blok houses of skin care before becoming Registrar of the Joyce Blok training school in Henderson. When the Selfcare Group moved the school to Ellerslie Judy re-established it and today remains the principal of the Joyce Blok campus within the Elite International Group.

Judy is President of the New Zealand section of CIDESCO as well as an International Examiner for CIDESCO. She also established the Beauty Practitioners Training Council and is the President of the New Zealand Beauty Therapy Association and has worked on the NZQA Unit standards for the profession.

Over the past 25 years Judy has trained thousands of students and remains the principal tutor of body therapy at the Ellerslie and Newmarket campuses.

Elite has met the demand for well trained beauty therapists as the industry has grown in New Zealand. We provide this by building and refurbishing our premises with state of the art equipment and facilities for both beauty and spa therapy training.

As we have grown we have kept our core values of commitment to excellence in education delivery through small class sizes and high expectations and standards for staff and students alike.

All our tutors are qualified beauty therapists and are internationally qualified.

Elite Difference:

• As the leaders in training therapist our students are highly sought after in the industry.
• Elite International offers 3 International Qualifications
• There are a range of study options; full and part time, short and post-graduate courses.
• All our students are exposed to exceptional product training.
• Upon successful completion of a diploma a graduate may apply for a New Zealand work visa.
• Upon gaining work experience in New Zealand a graduate may apply for a Permanent Residency visa.