Diploma in Tourism Management

Course content Topics Include: Crown induction programme Career goalsand preparation Study skills Tourism destination marketing Supply and demand in tourism Tourism systems and structures Requirements for establishing and operating a tourism enterprise Analyse the social, cultural environmental, and community contexts of tourism enterprises Develop customer service strategies Analyse factors impacting on the future of New Zealand tourism Consumer legislation Recruiting staff Managing conflict in the workplace Determine advertising brand positioning strategies Strategic management concepts for organisational planning Marketing mix Produce and present sales proposals Produce establishment plans for small business ventures Plan and organise business meetings Geography Law and regulations Tour packages Industry visits Industry guest speakers Course achievement Crown Diploma in Tourism (Management) National Diploma in Tourism (Management) Level Five Please ask for details on unit standards, levels and credits. Course length 42 weeks (3 terms of 14 weeks, plus three holiday breaks) Course dates 02 Feb 10 - 03 Dec 10, 17 May 10 - 06 May 11, 30 Aug 10 - 19 Aug 11 Course times 9.00 am - 3.30 pm (Monday - Friday) 30 hours per week Entry requirements You should be 17 years of age or over on the date you start your course. You may be required to sit the Crown entry test and attend a personal interview. Further study If you successfully complete this course you may wish to continue your studies at degree level. You may be eligible for credits toward further study. Please ask us for details.